Wer Zukunft stiften will braucht eine Vorstellung davon, welche Trends zukunftsgerichtet sind und in den kommenden Jahren eine stärkere Bedeutung haben werden. Dies gilt auch und gerade für die Forschung.…
An Internet retailer’s (e-tailer’s) outstanding virtual location enhances the probability of being noticed by potential customers. The notion of a virtual location for e-tailers refers to the analogy to the…
Investments in socially responsible investments (SRI) are still a small, but growing segment of international capital markets. This study analyses whether a SRI screening process applied to equities results in…
We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger non-causality tests on the basis of an extensive and externally audited quarterly data set…