This paper examines the scope and value of targeted advertising in the German magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer…
This paper studies the effects of a reference price reform in Denmark on price and demand for statins, products that reduce the blood cholesterol levels. Too high cholesterol levels may cause cardiovascular…
Established firms' difficulty to innovate has been discussed extensively among economists. In contrast to incumbent firms, industry entrants are often described to be more flexible and innovative, setting forth…
The expansion of higher education has lead to a continuously increasing number of jobs that deal with scientific problems and methods (Gibbons 1994). In science based industries like the biotechnology industry…
