Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm’s financial performance. In this paper, we model brand equity as an unobservable…
We analyse the geographic proximity of innovative firms to different types of knowledge sources in an urban environment on a microgeographic scale. Based on a comprehensive panel data set of manufacturing and…
This paper shows that politicians’ pressure to climb the career ladder increases bank risk exposure in their region. Chinese local politicians are set growth targets in their region that are relative to each…
The literature on the effects of investment in broadband infrastructure finds positive macroeconomic effects. However, it is severely constrained because it could hitherto only analyse investment or adoption up…
In this paper, we use two field experiments in professional settings to explore the effort levels of individuals in response to gifts. We extend the literature by looking at non-financial gifts that signal…
The empirical evidence that innovation policies often lead to innovation additionality is long-standing. However, innovation is an intermediate outcome. Innovations are important to the extent that they…
This paper analyzes the use and effectiveness of patents and trade secrets designed to protect innovation. While previous studies have usually considered patents and trade secrets as substitutes for one another,…
