Innovation activities in the German enterprise sector showed two opposing trends over the past two decades: While total innovation expenditures grew substantially, the number of firms conducting innovation…
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable…
Mit dem Förderschwerpunkt »Ökonomie des Klimawandels« förderte das Bundesministerium für Bildung und Forschung 27 Forschungsprojekte, die wirtschaftliche Aspekte des Klimawandels untersuchten. Im Rahmen der…
The experiences of the ongoing refugee crisis in Europe highlight the failures of the current model of having the EU and its members states share responsibility for asylum policies. Based on standard criteria of…