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Are there any First and Second Mover Advantages for Eco-Pioneers? Lead Market Strategies for Environmental Innovation

Beiträge in Sammel- und Tagungsbänden // 2014
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Beiträge in Sammel- und Tagungsbänden // 2014

Are there any First and Second Mover Advantages for Eco-Pioneers? Lead Market Strategies for Environmental Innovation

Cleff, Thomas und Klaus Rennings (2014), Are there any First and Second Mover Advantages for Eco-Pioneers? Lead Market Strategies for Environmental Innovation, in: U. Bacher (Hrsg.), Interdisciplinary Management Research X, Opatija, 167-192

Autoren/-innen Thomas Cleff // Klaus Rennings