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The Impact of Brands on Innovation and Firm Perfromance - Empirical Evidence from Germany

Monograph // 2014
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Monograph // 2014

The Impact of Brands on Innovation and Firm Perfromance - Empirical Evidence from Germany

Crass, Dirk (2014), The Impact of Brands on Innovation and Firm Perfromance - Empirical Evidence from Germany, United Nations University UNU-MERIT PhD Dissertation, Vol. 87, Universitaire Pers Maastricht, Maastricht, The Netherlands

Authors Dirk Crass