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Targeted Advertising in Magazine Markets and the Advent of the Internet

Refereed Journal // 2014
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Refereed Journal // 2014

Targeted Advertising in Magazine Markets and the Advent of the Internet

Kaiser, Ulrich and Ambarish Chandra (2014), Targeted Advertising in Magazine Markets and the Advent of the Internet, Management Science 60(7) , 1829-1843

Authors Ulrich Kaiser // Ambarish Chandra