Does Extrovertedness Pay off? An Empirical Analysis of the Role of Social Media for Firm Success
Does Extrovertedness Pay off? An Empirical Analysis of the Role of Social Media for Firm Success
Period:
01.09.2013 – 31.08.2015
The purpose of the project is to analyse how firms’ extrovertedness affects their success. By extrovertedness we mean firms’ active use of social media and their passive presence in social media (media exposure). Using firm-level data, we will apply various microeconometric estimation approaches to identify the effects of firms’ extrovertedness on their productivity and innovation activity.
