On to the Bike: ZEW Chasing Miles for Climate Protection Again
Dates and NewsOn your saddle, get set, go: From 18 May to 7 June 2019, ZEW employees again took part in the campaign “City Cycling – Cycling for a Better Climate” organised by the City of Mannheim in collaboration with the state of Baden-Württemberg. The aim of the campaign is to promote CO2 reduction in everyday life, to support sustainable mobility and ultimately to enjoy cycling. Over the 21-day campaign, the ZEW team saved around 300 kilograms of CO2, thus contributing to climate protection.
This is already the second time that ZEW has participated in the city cycling initiative. “If we switch to the bike, we can save a lot of CO2 and do something good both for our environment and ourselves. City cycling is a great initiative that supports our sustainability strategy at ZEW,” says Sabrina Petruck, initiator of the campaign at ZEW. City cycling is part of ZEW’s target concept developed within the context of the WIN Charter of the state of Baden-Württemberg, which was signed by ZEW in 2017. With this initiative, the economic research institute makes a clear commitment to economic, ecological and social responsibility. One of the key aims of the WIN Charter is to foster a sustainable corporate management that consciously observes its own environmental impact, continuously optimises the consumption of resources and compensates for resulting emissions. In practice, this means that, in addition to participating in city cycling, ZEW also provides company bicycles to its staff and aims to make business trips as environmentally friendly as possible.
About “City Cycling”
In 2008, the Climate Alliance launched the city cycling campaign to encourage people to take up cycling on an everyday basis. The initiative has been offering local authorities a proven method that is easy to implement in order to increase sustainable mobility. The goal of the teams participating in the campaign is to achieve as many CO2-free kilometres as possible by bike within three weeks. The experiences made by the different teams can then be used to improve cycling infrastructure in cities.