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Does Engaging with Customers on Facebook Lead to Better Product Ideas?

Non-Refereed Journal // 2017
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Non-Refereed Journal // 2017

Does Engaging with Customers on Facebook Lead to Better Product Ideas?

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Bertschek, Irene and Reinhold Kesler (2017), Does Engaging with Customers on Facebook Lead to Better Product Ideas?, Harvard Business Review October 2017

Authors Irene Bertschek // Reinhold Kesler