Yvonne Bräutigam, MSc
Yvonne Bräutigam, MSc
Press Relations and Editing
Yvonne Bräutigam is the CvD (Chefin vom Dienst) for ZEW's “Press Relations and Editing” team. She is responsible for online communications and press relations, is the main contact person for external enquiries from journalists, and advises the scientists as well as the executive directors on all media contacts and strategic media relations. As a science communicator, she conceptually contributes to the PR strategy and is responsible for knowledge transfer projects and the planning of PR activities, including video productions and podcasts. She has been coordinator for online communication at ZEW since 2014, for instance the complete redesign of the ZEW website, which has been continuously developed since 2016 and went online in 2022 with a new design. She is responsible for the further development of online communication and media strategy, the coordination of the team's activities regarding media relations, online, and social media as well as content management, (online) editing and she is responsible for the German/English newsletter format ZEW Monthly.
From 2009 to 2011, she completed a Master’s degree at the Danube University Krems in Austria. She obtained her Master of Science with distinction from the job-accompanying master’s programme PR and Integrated Communications. Her thesis focused on external science communication in social media with particular reference to journalists as mediator target group. Prior, she completed her diploma in Business Informatics at the University of Cooperative Education, Mannheim and a Bachelor of Arts (with Honors) in business administration at the Open University, London, in cooperation with ZEW. She specialised in the area of software development, web development and project management as part of her employment in ZEW's Research Unit “Industrial Economics and International Management”. She worked at the Service Unit “Knowledge Transfer and Qualification Programmes” and was responsible for various tasks in organisation, general management, leadership, marketing, and event management, before joining ZEW's communications unit in 2003.
Contact information
-
Abschluss mit Auszeichnung, // 2011
-
BIENE Award 2006, // 2006
Aktion Mensch & Stiftung Digitale Chancen, Berlin, Germany
-
2010 - until now